Pittsburgh 250 | Allegheny Conference

Sports Marketing • Experiential Marketing • Celebrity Engagement • Visual Design • Promotions

Challenge

Pittsburgh was approaching its sestercentennial (250th anniversary; we had to look it up, too). Titled Pittsburgh 250, the city was preparing a yearlong schedule of events and activities that would celebrate all things Pittsburgh. NFM was charged with creating and executing an all-inclusive event that would commemorate Pittsburgh’s rich sports history as one of the highlights of the Pittsburgh 250 celebration.

Solution

Pittsburgh 250: Parade of Champions. Often referred to as “the city of champions”, it didn’t take a massive amount of research to know Pittsburgh boasts a large collection of championship teams and athletes. At the time, Pittsburgh claimed five Super Bowls, five World Series, two Stanley Cups, 11 national championships… which provided a staunchly proud market of Pittsburgh natives eager to celebrate the city’s past sports accomplishments.

The impressive list of championships produced hundreds of champion athletes that deserved their own celebration as part of Pittsburgh’s anniversary. We orchestrated a three-day long, ticketed fan festival event at Pittsburgh’s historic Western Pennsylvania Sports Museum.

Pittsburgh 250

Events Included:

  • Autograph sessions with over 50 past and present championship athletes from Pittsburgh sports teams
  • Pittsburgh Sports Art Gallery
  • Interactive events for all members of the family
  • Local vendor tie-ins and local food providers
  • Displays of all five (at that time) Super Bowl Trophies, all three (existing) World Series Trophies and Mario Lemieux’s private trophy collection.
Pittsburgh 250
Pittsburgh 250
Pittsburgh 250
Pittsburgh 250

Results

Pittsburgh had earned a spot in the running for ESPN's national search for "Title Town USA". Our event was so appealing that ESPN scheduled a LIVE broadcast hosted by Merril Hoge from the event with special guests Franco Harris and Rocky Bleier.

While the event had a very small marketing budget, over 20,000 people attended the three-day celebration. Earned media value exceeded $150,000.

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Case Studies